Passion for real estate

Buying, selling and moving can be less stressful

Story by Lindsey Wells, photography by Mara Kuhn

Story by Lindsey Wells, photography by Mara Kuhn

Serethia Crawford, executive broker for ERA Rushing McAdams Polychron Realtors, said that a few of her favorite things about working in real estate are the relationships she gains, the work environment, the growth opportunities and the “control over the work one does on a daily basis.”

“Everybody has a story, and I get to meet people I otherwise would have not known. I love that,” she said.

An Arkansas native, born in Crossett, Crawford graduated from Pine Bluff High School in 1976 before attending University of Arkansas at Fayetteville where she obtained
a B.S.B.A. in accounting. Crawford met her husband, Todd, while attending U of A. The couple have two daughters, Candice and Chrystal, and they are expecting their second grandchild in October.

Experiencing something new every day is something else Crawford said she enjoys about the world of real estate.

“New people, new properties, new obstacles to get past. No two are the same,” she said. “You never stop learning — market trends, financing changes and requirements, new technologies, social media and the things that just pop up in every deal means there’s always something to learn.”REAL DEAL

During the early years, Crawford was room mom for both of her daughters, president of the PTO and was eventually elected to the Lake Hamilton School Board. When the girls graduated, she took her energy and expanded into the community at large, distinguishing herself by making outstanding contributions both in leadership and in her dedication to the welfare of the Hot Springs community.

“I see Hot Springs continuing to grow. I see people not just visiting here but moving here. Our downtown continues to improve and expand as our beautiful lakes continue to provide a relaxing spot for more to enjoy,” Crawford said. “We have the potential to become Arkansas’ ‘top hot spot.’”

Though she doesn’t consider herself to be artistic, Crawford likes that her job provides an outlet for creativity and a chance to “do good.”

“Moving, buying and selling is high on the list of stressful things to do, so when I’m able to ease stress and burden for my clients and to help them get where they
want to be, it feels good,” she added.

Crawford has been the event chair for the American Cancer Society’s Relay for Life since 2015, a passion of hers, as she lost her father at the age of 58 to pancreatic cancer. Her mother is a survivor of breast and colon cancer.

REAL DEAL“I am conscious about my health and so far I am a really lucky person,” Crawford said. “I work really hard to make each and everyday fun and exciting and enjoy whatever comes my way.”

Crawford said that her way of having fun is “keeping busy,” adding that she also enjoys entertaining and eating.

“I have been told that I will make an excuse to have a party. Fellowship with friends and family is always great. Meeting new people, planning events, being a part (of everything) is really rewarding,” she said.

“Very few people know that my maiden name is Swayze and Patrick is a second cousin,” Crawford said. “Maybe that’s why I love to dance!”

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